BodyTek Training Center and Crown Polymers Announce Business Training Seminars for Contractors

VALPARAISO, Ind., Aug. 6 /PRNewswire/ -- Contractors in the coating and
decorative concrete overlayment fields have always had a great variety of
training classes for the installation of their products. What they have
never had, until now is a one of its kind seminar on sales, marketing and
business operations. The BodyTek Training Center (BTC) and Crown Polymers
are introducing their seminar series "Building the Business of Your
Business" September 17, 2008 at Crown Polymer's corporate headquarters in
suburban Chicago, Illinois. To register go to
http://www.buildit-stayfit.com/events.html .

"This industry is noted for its well schooled contractors on the 'how
to' install flooring and wall systems. But what they haven't been taught is
how to target, find and sell to the actual customers much less handle the
back office work that goes with this business," said John Kolencik, Chief
Knowledge Officer of the BTC. "So what happens is very talented contractors
wind up making the kind of business mistakes that can gravely harm their
ability to grow or even survive in a tough business climate," says
Kolencik.

Floyd Dimmick, Technical Director and Co-Owner of Crown Polymers has
long been aware of the void in this particular aspect of contractor
training. He made it a goal of his company to do whatever it took to fill
the gap in this very crucial area of business development, knowing the
enormously positive impact it would have on his customers.

BodyTek Coatings had been a customer of Crown Polymers for five years,
so when Floyd heard they were starting the BTC he knew he found the vehicle
to fulfill his goal to contractors. BodyTek Coatings is an immensely
successful contractor of polymer decorative coatings and overlays for
concrete. They have grown their business 1,250%, going from $80,000 to $1.3
million in annual sales since 2003. The BTC is simply applying the formula
that has made their business successful and packaged it for contractors who
are looking to improve their growth and profit structure.

Crown Polymers is one of the North America's leading polymer overlay
manufacturer for residential, commercial, institutional and industrial
floors. For more information go to http://www.crownpolymers.com or call
888-732-1270.

BTC offers the only sales, marketing and business operations training
in the decorative coating and concrete industry. For more information about
services or the seminars go to http://www.buildit-stayfit.com or call
866-531-2802.